Our Story
The brand story
Cannabis has been used medically for centuries, but in 1785, the French naturalist, Jean Baptiste de Monet Lamarck became the first scientist to discover two distinct species of cannabis, which we now know as sativa and indica.
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DeMonet is a personalized education platform honouring the rich scientific and medical history of cannabis, while offering innovative solutions that cater to the present and future of plant wellness.
What do we do differently?
The Co-Founders of DeMonet have worked in the medical cannabis space in Canada since its infancy, and have seen the evolution of cannabis education through to legalization.
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Since legalization in Canada, the number of registered medical patients has declined, but the majority of people purchasing in recreational dispensaries are using cannabis for medical or wellness purposes.
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As cannabis becomes more accessible, reliable sources of information and education are becoming extinct. The need for education has never been stronger.
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However, cannabis education cannot be generalized. There are hundreds of cannabinoids, thousands of products and a myriad of ways to interact with and use the plant. The individual user's medical history, genetic makeup and overall lifestyle will impact their experience and ultimately, their results.
This is where we come in. Our clients can speak with a reputable doctor who specializes in cannabis applications and science, to provide personalized education that is specific to them.
Meet the Team
Dr. Ife Abiola
Dr. Ife Abiola attended the University of Lethbridge, where he focused on Ecology in the laboratory of U of L president Dr. Bill Cade with a focus on plant and animal interactions within environments. After contributing to animal behavior publications, Ife transitioned into medicine, completing tropical medicine and infectious disease at the Spartan Health University School of Medicine and clinical rotations at Norwegian American Hospital in Chicago, IL.
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Ife focused on pain management and opioid recovery at the Access at Madison Clinic, and Roseland Community Hospital in Chicago and began research into cannabinoid therapies as a treatment modality for pain. Dr. Ife is focused on bridging the gaps between the latest research, and medicine in matters of safety, medical use and applied education. With his captivating relevant talks and educational content creation, he has spoken in multiple countries and across Canada on the medical, scientific and social impacts of cannabis.
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Dr. Abiola has become a recognized authority in cannabis science and education having spoken at such events and organizations such as Alberta Health Services, Cannabis Evropa London, Canadian Orthopedic Nurses Union, Correctional Service of Canada, and much more.
Dr. Ife has been educating physicians and the public through education seminars, and content creation in the cannabis space since 2016. Working for a national brand with a peak of 41 dispensaries, creating multiple learning management systems for organizations, government, and health providers including an accredited cannabis education course through the Olds College.
Dr. Ife has become one of the foremost speakers and advisors on the use of cannabis for medical purposes and cannabis education and is still providing guidance to physicians, patients and cannabis enthusiasts worldwide.
Amber Craig
Since 2005, Amber has been a professional writer, designer and creator. She got the entrepreneurial bug early in her career, and started her own marketing and creative agency in 2011. For 10 ​years, she worked with over 120 companies on everything from design ​and branding to social media and marketing strategy.
In 2013, she started working with the first medical cannabis resource centre in Alberta. From ​2017 to 2024, she worked in both the medical and recreational ​cannabis industries, working in marketing, merchandising and part ​of the executive team that managed a peak of 41 retail locations ​and 242 employees.
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In addition, she developed a Cannabis Retail Marketing course for Mount Royal University in Alberta, ​which she also taught for three years. When she's not working, she is the Board Chair and podcast host for a national charity that supports trauma survivors, and also sits on the Board of Canadian Women In Cannabis (CWIC).
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